About Ruben

About Ruben Ruiz

Ruiz Financial Group, LLC
CEO, LLC, Author, MSFS, ChFC





Ruben Ruiz, Jr., MSFS, CLU, ChFC, CSA, RFC, is President and CEO of The Ruiz Financial Group, LLC., The One-Hour Hispanic Millionaire, The Wealth & Millionaire Publishing and Regional Director of Money Concepts Financial Planning Centers in San Marcos and San Antonio, Texas. Ruiz teaches, educates, and provides consulting services to clients and associates in wealth management and financial planning.
As an award-winning financial strategist and advisor, Ruiz wrote The One Hour Hispanic Millionaire to provide Hispanics with a “Bible of Knowledge” on how to create their own financial blueprint. Since its release in 2006, the book – along with Ruiz's expertise – have helped many Hispanic Americans realize the potential of achieving financial success.
For his contribution and willingness to make a difference in the Hispanic community, he was honored with the 2007 Texas Association of Mexican American Chambers of Commerce (TAMACC) Business Man of the Year Award. Ruiz has also received over 30 awards from the private and non-profit sectors for his leadership and business success. Some of his awards include “Financial Planner of the Year in the USA,” “Regional Director of the Year,” and “Recruiter of the Year,” with Money Concepts International.
Ruiz serves on the Board of The International Association of Registered Financial Consultants, (IARFC) and was President & Chairman of the Board of the Financial Planning Association (FPA) of San Antonio and South Texas. As the Regional Director for Money Concepts International, he provides management and business development to 42 offices in Texas.
Ruiz served on the Board Directors of the San Antonio and South Texas Financial Planning Association, one of the largest financial planning associations in the United States, for over seven years. For his commitment and contribution to the organization, he was honored with the Chairman's Award in 2000.
He is extremely committed to serving the Hispanic community in his hometown of San Marcos, as well as throughout Texas, and is a member of Hispanic Chambers of Commerce throughout the state. In fact, Ruiz is one of the founding Charter Members of the San Marcos Hispanic Chamber of Commerce and served as its first President and Chairman of the Board and remained on the board during its first seven years. He was also a Charter Member of LULAC Council 654 for over 18 years and served as the first Chairman of the very successful VIVA Cinco De Mayo State Wide Celebration.
An avid speaker, Ruiz has spoken to over 500 groups ranging from baby boomers and senior citizens to parents and business owners, as well as educators, non-profit organizations, and corporate employees on the topics of strategies to accumulate wealth, maximize their tax-benefits, investment options, risk tolerance, and reaching their wealth and financial independent goals.
A native of San Marcos, TX, he holds a BBA in Marketing from Southwest Texas State University (now Texas State University) and is a member of the Texas State University Board on Estate Planning and the university's Alumni Association.
He received a Master of Science degree in Financial Services (MSFS) from the American College (1928) in Bryn, Mawr, PA in 2004.
Professional designations throughout his financial career include the Chartered Financial Consultant (ChFC), Chartered Life Underwriters (CLU) from the American College, the Certified Senior Advisor (CSA) and the Registered Financial Consultant (RFC) designations.
Ruiz lives in his hometown with his wife Amanda and their two children, Richard and Raquel, who work in the family business. He also enjoys golfing, jogging, racquetball, and fitness workouts.


Ruben writes extensively on a broad range of advanced financial planning topics


“My Own Financial Blueprint”

"My Own Financial Blueprint, offers strategies, solutions, and easy steps that will teach families how to have fun while they are creating wealth and net worth, for many generations to come." 

- Denise Chung, President, Money Concepts- Asia Pacific, Hong Kong



“The One Hour Hispanic Millionaire”

"This book is THE ONLY practical, real-life, no-nonsense guide fro Hispanic-Americans to become wealthy and prosperous. Put this book on your wish list- or buy it for yourself right now-- if you want to increase your family's wealth now and for generations to come." 

- Dr. Jo Ann Pina, Professional Speaker and Author - Los Angeles, CA















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